La Fraiseraie of Pornic
History of the Fraiseraie
La Fraiseraie de Pornic is a family history and love for the land born in 1970. That year, Joseph Maillard and his wife decided to exploit the fields of Pornic and the good sunshine of their region to produce strawberries and sell them in local markets. The small farm was then called “Au cœur de La Fraiseraie”.
You can already see yourself on the private terrace of your luxury mobile home during your stay by the sea at the 4-star campsite Les Vallons de L’Océan in Loire-Atlantique, after your surfing lessons on the Atlantic coast and your swim in the indoor pool. How about adding local produce like strawberries to your garden room table? Head for the Pornic strawberry farm, an original idea for a family visit during a campsite vacation in the Pays de la Loire.
Five years later, in 1975, Joseph’s children were looking for a way to earn pocket money. They rely on Joseph’s know-how to elaborate jams which immediately meet a great success. The company is growing and diversifying. A workshop of transformation is arranged to launch out in the market of jams. Visitors can access the strawberry fields and take away souvenirs from their visit in the store.
In 1985, the Maillard family inaugurated its prestigious store on the port of Pornic. This strategic pitch increases the company’s notoriety and allows gourmet visitors to discover a tasty local product.
In the 2000s, the family opened a creperie and several other stores in Nantes, La Baule, Guérande, Saint-Brévin, Tharon-Plage and la Bernerie-en-Retz. In 2015, 40 years after its creation, the Pornic strawberry farm passed into the hands of the Têtedoie family. A new store opens in 2016 in Noirmoutier.
The Pornicaise strawberry in all its forms
The production cycle of strawberries and its by-products starts in the fields. Since 1970, the producers of the Pornic Fraiserie have been working with two varieties: the mara des bois and the cirafine. To ensure the quality and naturalness of the strawberries, they use insects instead of chemicals to control pests. Once ripe, the fruit is picked in a greenhouse. They then go to the workshop, where they are transformed. After simmering patiently in a large copper pot, the strawberries come out in the form of jams, fruit jellies, cookies, teas and infusions, ice creams, cocktails and syrups. The products are then transported to the stores. The ideal place to taste them on the spot is to sit at a table of the creperie on the port of Pornic, contemplating the boats that leave for Noirmoutier.
Addresses of La Fraiseraie in Pornic
You can taste the products of the strawberry farm in 4 places in Pornic:
- In the port store (place du Petit Nice)
- In a creperie on the port (place du Petit Nice)
- In the store Pornic Ouest (rue de Strasbourg, zone de l’Europe)
- At the collection point of Herbedière (Europe zone)
The 3 places mentioned are located at about 5 km from the campsite Les Vallons de l’Océan.
Would you like to share more gourmet moments with your loved ones during your stay at the campsite Les Vallons de l’Océan? Discover the best creperies in Pornic.
